Brand Design - Akimbo

Two owners, two locations, many talents; Akimbo is a creative agency that prides itself on it’s multitude of form and functions, and they came to me to capture that. Primarily a videography and photography agency, the duo were looking to craft a brand that was fun and approachable, yet paired well with captivating and dynamic images.

Akimbo had one more request: a mascot that was simple, easy to draw, and fun. This mascot, ultimately known as Bo, would show up in many branding assets and be essential to Akimbo’s public-facing branding.

Over the course of several weeks, we collaborated on a complete branding guide, including logos, badges, animations, branding guidelines, and, of course, Bo!